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As budgets come under increasing scrutiny and markets become intensely competitive, so real business opportunities become ever more difficult to identify. FOMAD gives you the edge over your competitors, providing you with a truly global picture of international food and drinks markets – identifying the key market players, highlighting new product launches, assessing consumer attitudes and retail trends and tracking company mergers and acquisitions.
FOMAD is a vital resource for any company planning to enter new markets. Fierce competition within home markets has prompted some companies to turn their attentions towards awakening markets in Latin America, Eastern Europe and the Pacific Rim. FOMAD offers you detailed market analysis of all major industrialised nations, as well as these fast-emerging markets.
Database Structure
More than 1,000 records are added to FOMAD each month. Each document contains bibliographic details, added keyterms and an informative abstract, which includes relevant statistics. FOMAD is simple to use and can be searched by company, brand name, product and type of data. FOMAD gives you the flexibility to search free-text across a record or to use precise descriptors, thus enabling you to find all the facts and figures you need, quickly and easily. If required, an online index can assist you in selecting the most appropriate keyterms.
Whether you are looking to develop a new product or extend existing product lines, FOMAD serves as an ideal quick reference source for key market and company data, such as:
- Market values and volumes
- Market and sector shares
- Production and trade statistics
- Advertising spends
- Sales and consumption figures
- Consumer preferences
- Packaging trends
Whatever country or product sector you are interested in, FOMAD helps you pinpoint all the facts and figures you need, instantly.
FOMAD provides you with timely and detailed analysis of international food and drinks markets, enabling you to:
- Identify new business opportunities
- Monitor consumer and retail trends
- Evaluate competitor activity
- Develop new and existing markets
Use FOMAD to answer such questions as:
- Who are the key players in the French chilled ready-meals market?
- What was the total food advertising expenditure in the UK last year?
- What is the value of the Japanese functional foods market?
- What was the percentage growth in supermarket sales of sports drinks in the US last year?
- What are the current figures by country of destination for Australian wine exports?
- Which are the top ten food companies in the US by turnover?
FOMAD is an excellent source of food market information, valued by:
- Food and drinks manufacturers
- Advertising agencies
- Investment analysts
- Ingredients and equipment suppliers
- Market research
- Management consultants
- Food retailers
Subject areas
FOMAD covers all food and rink product groups, including both branded and own-label markets. Product sectors examined include:
| Bakery products | Dairy products | Preserves |
| Meat and fish | Frozen foods | Snack foods |
| Fresh produce | Ingredients and additives | Alcoholic beverages |
| Confectionery | Oils and fats | Canned foods |
| Cereal products | Chilled foods | Microwaveable foods |
| Pickles and sauces | Soft drinks | Hot drinks |
Geographic range
FOMAD provides extensive coverage of well-developed food and drinks markets across the world, including:
- United Kingdom
- Mainland Europe
- North America
- Australia
- South Africa
- Pacific Rim
…as well as examining emerging markets, such as:
| South America | Far East | Eastern Europe | North Africa |
Sample record
Positive eating and problem treating. Nutraceuticals and cereal-based foods in the 21st century. (US health foods market.)
Sloan A.
Cereal Foods World 1999 (November-December), 44 (11), 746-750 En
This paper discusses trends in health and
nutraceuticals in the US. It is reported that, in 1999, sales of natural foods in the US
totalled $25.4 billion, compared with organic food sales of $4.2 billion, vitamin and
mineral sales of $13.2 billion, herbal products sales of $3.6 billion, and functional food
sales of $14.2 billion. Forecast sales for each of these categories are given for 2001,
while the article also discusses general health trends in the US and food as medicine.
1999/ CONSUMPTION/ DIETARY SUPPLEMENTS/ FORECASTS/ FUNCTIONAL FOODS/HEALTH FOODS/ NATURAL
FOODS/ ORGANIC FOODS/ STATISTICS/ US/ VALUE/
Sources
Information is derived from over 250 market and food-related journals, statistical publications and market reports.
Key journal sources include:
| Asia Pacific | Food Industry Business Report |
| Beverage World | Dairy Industry Newsletter |
| Food and Drink Daily | The Grocer |
| Japanscan | Lebensmittel Zeitung |
| Marketing Week | Financial Times |
| FoodNews | Agra Alimentation |
| International Food Ingredients |
Database Scope
Database |
File Size |
Time Span |
Updating |
Growth per Year |
FOMAD |
:140,000 |
1982 to date |
Twice weekly |
12,000 |
Leatherhead
Food Research Association |
