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Food Launch Awareness in the Retail Sector
FLAIRS is designed to keep you informed of new food and drinks products launched onto the retail market. FLAIRS focuses on two aspects of new product awareness. FLAIRS UK identifies new food and drink products launched or relaunched onto the UK retail market. It includes both branded and own-label products. FLAIRS Novel monitors novel food and drink product launches worldwide. Novel products are defined as those that are completely new to the country of launch in one of several ways: concept, convenience, shape, manufacturing process, promotion, flavour, ingredient, packaging and/or target population.
FLAIRS will enable you to
Monitor competitor activity Highlight key launch areas Identify product trends Generate ideas for NPD
Use FLAIRS to answer questions such as
- Which areas of the UK dairy products market are demonstrating increased product activity?
- What novel product developments are emerging in Europe in the chilled food sector?
- Which companies have been actively launching new products onto the UK confectionery market in the last six months?
- What are the latest product innovations emerging onto the Japanese food and drinks market?
Product Groups
Alcoholic beverages Bakery products Cereal products Confectionery Dairy products Frozen foods Fruit and vegetables Health foods Hot beverages Meal accompaniments Meat and Fish Soft Drinks Snack foods
Sample Record
Brand Name Going Native Product Name Sweetcorn With Vegetables Product Type Soup/Chinese-food Product Group Chilled-food/Ethnic-food Manufacturer Going Native Launch Date Mar 2000 Country of Origin United Kingdom
Source Grocer 2000 (March 18), 223 (7446), p53
Going Native, a range of wraps and soups from Thailand, India and China, has been launched into the premium snacking and lunch market. The soups, which retail at between £1.29 and £2.49, are available in 300-ml and 500-ml pots, and include Sweetcorn With Vegetables, a Chinese soup.
Sources
Information is derived from a wide range of trade and marketing journals. Additionally the Internet is now used as a resource and monthly new product audits of major UK retailers is undertaken.
Database Scope
Database |
File Size |
Time Span |
Updating |
Growth per year |
FLAIRS |
1985 – to date |
Twice weekly |
4,000 records |
Leatherhead
Food Research Association
Randalls Road, Leatherhead, Surrey KT22 7RY, England
Tel: +44 01372 376761 Fax: +44 01372 386228
